Business Model Design Center

Intro cooperation

Collaborating with BMDC can be as a main collaborator (i.e. work package coordinator) or as a subcontractor. We work with companies and research organizations in a number of different ways; both quantitatively and qualitatively and using both noninterventionist and interventionist type methods. One of our major strengths is our Business Model Laboratory. Finally, collaboration with BMDC gives you access to leading researchers in the field of business models, and the related areas you choose to focus on in the further development of business models in your research project.


Collaboration with Business Model Design Center (BMDC) can be as a main collaborator (i.e. workpackage coordinator) or as a subcontractor. We work with companies and research organizations in a number of different ways; both quantitatively and qualitatively and using both noninterventionist and interventionist type methods. One of our major strengths is our Business Model Laboratory. Finally, collaboration with BMDC gives you access to leading researchers in the field of business models, and the related areas you choose to focus on in the further development of business models in your research project.

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Business partner

Example of our partner networks and what we do for them

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Case examples

Coming soon

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Our activities are primarily done in collaboration with real companies, including small and medium-sized enterprises (SME’s), public organisations and start-ups. In our Business Model Lab we have developed a series of flexible and generic workshop modules and that span the business development exercise from creative thinking to optimizing performance. Our unique setup of facilitation, ICT, tools and physical location ensures that we can properly monitor and document development processes. So while you learn, we learn too!

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BMDC has several researchers and Ph.d. students affiliated and they frequently publish articles and research results in books and journals around the world. Here you will find a list of publications published in BMDC auspices.

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About BMDC

The Business Model Design Center (BMDC) constitutes the first interdisciplinary center for Business Model research in the world. And our mission is to translate all our research into applicable tools for the world’s practitioners.

BMDC functions as a natural hub between the technology-based research environments and the business oriented research environments.
All activities are focused on the core activity: Business Model Design, in the processes of entrepreneurship, commercialization, and internationalization. A major part of our research is done with real companies! Our affiliates come from numerous professional and geographical backgrounds and interests.

Contact Info

For more information you are welcome to contact us:

Study secretary

Vibeke Jørgensen
ph. (45) 99 40 85 93

Research secretary

Susanne Heyckendorff Maler Hansen
ph. (45) 99 40 71 11

Center director

Christian Nielsen
ph. (45) 99 40 27 02